Bed Bath & Beyond: What happened, new name, and how to order

If you’ve ever stood in a Bed Bath & Beyond aisle with a 20%-off coupon in hand, the chain’s sudden disappearance in 2023 felt like losing a neighborhood staple. But the story doesn’t end with liquidation. Overstock.com purchased the brand’s intellectual property for $21.5 million and relaunched it as an online retailer, and by 2024 select physical stores were reopening.

Founded: 1971 ·
Bankruptcy filed: April 2023 ·
Acquired by: Overstock.com (June 2023) ·
Online relaunch: August 2023 ·
Physical stores reopened: 2024 (Southern California)

Seven milestones reveal one pattern: a retail story that cycled from collapse to reinvention faster than most analysts predicted.

Here’s the full story of what happened, how the new Bed Bath & Beyond works, and what shoppers need to know about ordering today.

The pattern: Overstock rebuilt a ghost brand into a platform play, betting the name’s recognition outweighs the memory of empty stores.

What happened to Bed Bath & Beyond?

The chain that once dominated the home goods market with its famous blue coupons filed for Chapter 11 bankruptcy protection in April 2023 (KTVU). By mid-2023, all of its roughly 760 U.S. stores had closed, leaving millions of loyal customers without a place to use their saved coupons.

The bankruptcy filing and liquidation

Bed Bath & Beyond had been struggling for years with declining sales, mounting debt, and failed turnaround attempts. The company filed for Chapter 11 in the District of New Jersey, listing assets between $1 billion and $10 billion and liabilities in the same range. Liquidation sales began immediately (Los Angeles Times).

Acquisition by Overstock

In June 2023, Overstock.com won a bankruptcy auction for Bed Bath & Beyond’s intellectual property, including the brand name, trademarks, and e-commerce platform, for $21.5 million (KTVU). The deal excluded physical real estate and employee liabilities, essentially acquiring only the brand itself.

The transition to an online-first model

Overstock immediately began rebranding its own website to bedbathandbeyond.com, completing the switch in August 2023. The new Bed Bath & Beyond retained the legacy site’s URL but operated under a different company with a focus on home goods, furniture, and decor (KTVU).

Why this matters: The acquisition saved the brand from extinction but erased the original company’s physical infrastructure. For shoppers, the familiar name now sits on an entirely different business model.

What is the new name for Bed Bath & Beyond?

Despite the corporate reshuffling, the online store is still called Bed Bath & Beyond. The name did not change. What changed is the company behind it (KTVU).

The rebranding of Overstock to Bed Bath & Beyond

Overstock.com rebranded its entire e-commerce platform to bedbathandbeyond.com in August 2023. The old Overstock site now redirects to the new Bed Bath & Beyond domain. Jonathan Johnson, formerly CEO of Overstock, continues as CEO (KTVU).

Why the name stayed the same

Retaining the Bed Bath & Beyond name preserves the brand’s recognition among millions of former customers. The company’s strategy, called “Everything Home,” combines multiple home brands—Bed Bath & Beyond, Overstock, Kirkland’s, and buybuy Baby—along with services like installation and customization (KTVU).

What changed behind the scenes

• The company is now a brand-licensing and omnichannel operation rather than a traditional retailer.
• Physical stores are reopening selectively, often as co-branded spaces with other chains like The Container Store (Los Angeles Times).
• The original chain’s employees, supply chain, and debt structure are gone—only the brand name remains.

How to order online from Bed Bath and Beyond?

Ordering from the new Bed Bath & Beyond is straightforward. The site (bedbathandbeyond.com) operates like a standard e-commerce platform with home goods, furniture, decor, and kitchenware.

Creating an account

Visit the website, click “Sign In” in the top right, and create an account with your email address. You can also check out as a guest. No loyalty program has been announced yet, but the company has hinted at reviving coupon-based discounts (KTVU).

Browsing and adding items to cart

Use the search bar or category menus—everything from kitchen gadgets to patio furniture. The site carries products from thousands of brands, similar to the original Bed Bath & Beyond inventory. Add items to your cart and proceed to checkout.

Checkout and payment options

Accept major credit cards, PayPal, and some digital wallets. Standard shipping is usually free on orders over a certain threshold (typically $49). Express shipping is available at checkout (KTVU).

Shipping and delivery details

Delivery times vary by location but standard orders often arrive within 5–7 business days. Returns are handled through the website—print a label and drop the package at a carrier location. The return policy is similar to Overstock’s original policy (KTVU).

Does Bed Bath and Beyond no longer exist?

The original Bed Bath & Beyond—the chain of physical stores that filed for bankruptcy—no longer exists. But the brand itself is alive online and, in a limited way, back in physical locations (Los Angeles Times).

The original chain vs. the new online retailer

• Original chain: Founded 1971, operated over 900 stores at its peak, filed for bankruptcy in 2023, and liquidated all assets.
• New retailer: An online platform launched August 2023 under Overstock ownership, now expanding with select physical stores.

They are separate legal entities. The new company has no responsibility for the old chain’s debts, gift cards, or liabilities (KTVU).

Physical store closures

All original stores closed by mid-2023. The company once had about 80 locations in California alone (Los Angeles Times). The chain’s chairman had previously stated that the company would not reopen in California—a statement that later proved premature (Los Angeles Times).

The return of select stores in 2024

In 2024, the first new Bed Bath & Beyond physical stores opened in Southern California, often in partnership with other retail spaces. The company is also integrating with The Container Store, which it acquired in April 2026 for about $150 million in stock and convertible notes (Los Angeles Times).

Is Bed Bath and Beyond selling online?

Yes—the new Bed Bath & Beyond operates a full e-commerce site at bedbathandbeyond.com. Inventory includes home goods, furniture, decor, and kitchenware, with many of the same brands the original store carried (KTVU).

Current online product range

The site offers thousands of SKUs, from bedding and bath accessories to patio sets and small appliances. Categories include furniture, kitchen, bed & bath, home improvement, and décor. The product range is largely sourced from Overstock’s existing vendor network (KTVU).

Comparison with the old store inventory

The new site has a broader home goods selection than the original chain, thanks to Overstock’s established drop-ship model. However, it lacks some exclusive in-house brands that were popular before the bankruptcy (KTVU). For bedding essentials, you may want to check the King Single Duvet Size Guide for product sizing before ordering.

Customer reviews and trust

“The new site is easy to navigate and shipping was fast, but I miss the in-store experience.” — Trustpilot customer review

Customer reviews on Trustpilot are mixed. Positive comments highlight the wide selection and familiar brand name, while negative reviews often mention difficulties with returns and the absence of physical stores for exchanges (KTVU).

Timeline of Bed Bath & Beyond’s comeback

• 1971 – Bed Bath & Beyond founded in New Jersey.
• April 2023 – Company files for Chapter 11 bankruptcy and announces store closures (KTVU).
• June 2023 – Overstock.com wins auction for Bed Bath & Beyond brand assets ($21.5 million) (KTVU).
• August 2023 – Overstock rebrands its website as Bed Bath & Beyond; online store launches (KTVU).
• 2024 – First physical stores reopen in Southern California (Los Angeles Times).
• Early 2025 – The Container Store emerges from bankruptcy (Los Angeles Times).
• April 2026 – Bed Bath & Beyond acquires The Container Store for ~$150 million (Los Angeles Times).

The implication: the brand’s revival hinges on whether shoppers forgive the bankruptcy and embrace an online-first experience.

Key voices on the comeback

“Kirkland’s will be reintroduced as a smaller home décor concept.”
— Amy Sullivan, leader of the Bed Bath & Beyond comeback, quoted by KTVU

“We will not reopen in California.”
— Chairman of the original Bed Bath & Beyond (prior to the reversal), reported by Los Angeles Times

These two statements, just months apart, capture the whiplash of the Bed Bath & Beyond story: a brand that seemed dead is now proving it can pivot fast.

For shoppers in the U.S., the choice is clear: embrace the online-first Bed Bath & Beyond with its expanded product range and eventual coupon revivals, or wait for more physical stores to appear—hoping the comeback extends beyond Southern California.

For a detailed account of the comeback, see the detailed account of the comeback.

Frequently asked questions